Annette in Action

Want to see Annette in front of a live audience? Check out these video samples of her work:

Story is the DNA of all meaning

Take the First Step

Story Adapts to Ambiguity

The One Thing People Want

When is Story Appropriate

Stories Reframe Conflict

Story is the Safest Way to Tell the Truth

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Budweiser Storytelling Genius Used for Good

July 3, 2017 7:21 pm

I just watched the new Budweiser commercial for July 4 this year and I think it is genius. They used... Read more →

United Airlines: The Nurse Ratched Effect

April 21, 2017 1:26 pm

I stopped flying United Airlines a while back. I remember the first time I felt harassed on a United flight. I... Read more →

Women’s March 2017: My Personal Experience

February 3, 2017 11:47 am

It is 5:00 a.m. Thursday January 19, 2017. I have no plan except to drive my car 1,193 miles to... Read more →

Storytelling and UX: Separated at Birth

January 3, 2017 11:06 am

In 2004 I introduced my ideas about story-thinking to a bunch of design engineers who responded “no, no, that’s design-thinking.” So I fell in... Read more →

The Story Factor Audiobook: Connecting the Dots 2001-2016

September 16, 2016 2:02 pm

The Story Factor is now updated and available on audible as an audiobook. Fifteen years of perspective and a genius editor (Stephen Brewer) helped me cut... Read more →

Annette Simmons

Annette in Action

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