Storytelling and UX: Separated at Birth
In 2004 I introduced my ideas about story-thinking to a bunch of design engineers who responded “no, no, that’s design-thinking.” So I fell in love with design thinking…genuises like Dan Lockton (101 patterns for behavior change), Jan Jursa and UX Storytellers (free ebook with personal UX stories) create designs that are stories. Perhaps story thinking and design thinking are not an exact match but the steps of find/share/refine from UX,