If you need a story NOW, this book is for you.
This is a workbook that solves what I call the “why business people suck at storytelling” problem. Most of us in business are conditioned to believe that business communication must be clear, rational, and objective. If that is true, there is no place for emotion or personal connection. Sharing a personal story, telling a story that makes a complex idea simple, or transforming an implementation plan into a living breathing future – that’s the secret to motivation.
The book gives you a process for finding, developing, and using your own stories effectively. You’ll learn how to craft specific stories with universal appeal.
People float in an ocean of data and disconnected facts that leave them feeling often overwhelmed and suspicious of choices. In this ocean of choice, a meaningful story is like a life preserver you offer to grab onto something meaningful: a trace of humanity in a world of facts.
Praise for Whoever Tells the Best Story Wins…
“Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life.”
Daniel H. Pink, author of A Whole New Mind
“Storytelling is a critical leadership skill but one that even the most talented managers neglect. In Whoever tells the best story wins, Annette Simmons tells us why we must all learn to tell a good story, and guides us through simple steps to master this important craft. If you seek to communicate with greater impact and conviction, this book is for you.”
Herminia Ibarra, The INSEAD Chaired Professor of Organizational Behavior
“Annette Simmons makes a great case for the power of stories and the ways they help us connect. Everyone can learn somethign from her lessons.”
Lea Thau, Executive & Creative Director of The Moth
“…conveys the invaluable message that powerful presentations create…” –The School Administrator
“…reading it conveys the invaluable message that powerful presentations create, whether to the board chair, PTA or a class of high school juniors, when told through a good story.” The School Administrator
“It is superb and will be one of my best of the year.” – The CEO Refresher
“Simmons is an enjoyable communicator, whether she is describing parts of the human brain or sharing an embarrassing moment…offers…professionals…help finding their voice or who need to create a voice for their organizations.” – Technical Communiation
“…straightforward and easy to read…offers a profound insight into why presentations succeed or fail and a very concrete approach to generating more effective presentations…strongly recommend this book.” – Business Process Trends
“…a worthwhile guide[…]storytelling is touted as a secret to effective leadership yet most of us are uncertain where to start.” – The Globe and Mail (Toronto)