Sam Thurman’s story is short (5 minutes) and delightful. Please listen to it before reading my comments so you can have the full listener experience.
Imagery and Present Tense
One of the things I really like about this story is that Sam uses present tense from his first sentence: “I am in Tokyo, Japan.” Suddenly, we are too. Thirty seconds later we are in a mosh pit at the Fuji Rock Festival listening to a Jamaican Punk hardcore band the “Bad Brains.”
“I’m timid.” Stories need contrast and Sam’s level of authenticity invites trust. Don’t be afraid to reveal personality traits that you fear might be misinterpreted. This is the nature of bringing humanity back into your communication. It is oh so human to have flaws.
Metaphors and Similes
Sam uses some wonderful metaphors, but my favorite (I wear glasses) was “the crippled corpse of my glasses.” There are others if you pay attention, “carried like driftwood” and “like a human ladder.”
If you were Sam, how would you use this story in business? Which of the six stories might this story be? Please comment on other successful storytelling techniques you admire (and may want to use) in Sam’s story.