Annette Simmons

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October 21, 2013 by admin Leave a Comment

Just do it! Iteration or "playing it by ear" is a great way to learn storytelling and find great content fast

I recently posted that Coke shifted half their marketing content research budget from qualitative research to iterations.
One of my friends responded:  “So?”
Okay, fine. I went all geeky.  I will try to redeem myself with an example of how that works. [Read more…]

Filed Under: Q & A Tagged With: Annette Simmons, business storytelling, communication, group process, influence, inspiration, iteration, iterative process, leadership, learning, meetings, narrative, organizational barriers, staff meeting, story, storytelling, true stories

Storytelling 101

Ray, Rosa, Ted and me sharing dinner and stories.

Stories with a Moral Blueprint – part 8 of 8

May 14, 2020 8:43 am

  We need a Magic School for Storytellers Thirty years before J. K. Rowling created Harry Potter, Ursula Le Guin’s... Read more →

Posted in: Annette's Blog, Big T Truths
BIg T Truths make stories come alive.

Stories with a Moral Blueprint – part 7 of 8

May 13, 2020 7:37 am

  Truth in Storytelling When I wrote the first edition of The Story Factor twenty years ago, I began with the... Read more →

Posted in: Uncategorized
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Stories with a Moral Blueprint – part 6 of 8

May 12, 2020 6:48 am

The Moral Dilemmas of a Lion, a Scarecrow, and a Tin Man Frank Baum’s original introduction to The Wizard of... Read more →

Posted in: Annette's Blog, Big T Truths
We need trust to survive and thrive.

Stories with a Moral Blueprint – part 5 of 8

May 11, 2020 8:38 am

  Blueprints for Building Trust Learning to drive was fun until I hit the mailbox. I burst into tears, blaming... Read more →

Posted in: Annette's Blog, Big T Truths
"Believe in something, even if it means sacrificing everything."

Stories with a Moral Blueprint – Part 4 of 8

May 8, 2020 8:13 am

  Brand Stories: Trust Based on Trustworthy Behaviors Nike has employed corporate storytellers since the 1990s. Their decision to illustrate... Read more →

Posted in: Annette's Blog, Big T Truths

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Group Process Consulting, LLC

Group Process Consulting provides keynotes, workshops and personal coaching to CEOs, senior executives, sales staff, fund-raisers – anyone who wants to use stories to motivate groups and/or individuals, via personal interactions or personally delivered presentations.

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