1 . Nothing works 100% of the time. A machine can have a motor replaced but a sales manager can’t have a personality transplant. Maybe a new story about who he is and why customers need him will mean he sells more, but maybe it won’t. Successes of 70% or higher are good. Expect more and you kill good ideas as heartlessly as killing imperfect children.
2 . Tiny details can deliver great power and huge gestures can mean nothing. One plus one doesn’t equal two anymore.
3 . Since the situation, emotional state, and time context are unpredictable the outcome is always unpredictable. [Read more…]