And most guitars have more than one story… Guitars are known by the stories of those who loved them and the music they created. When Ian opened his guitar shop, he didn’t so much sell guitars as tell their stories. Ian Rhodes not only found his way back to his passion for playing guitar, he […]
Episode #13 – "Every guitar has a story." Read More »
“The best marketing doesn’t feel like marketing; it feels like a story.” – Jim Signorelli Jim believes that the best marketing doesn’t feel like marketing; it feels like a story. Have a look at Jim’s agency website at esw-storylab.com he practices what he preaches with website design and content. If technology and techniques get ahead
Episode #12 – Jim Signorelli Interview cont'd. Read More »
Happy 2014!! One of the best interviews yet!! Jim Signorelli on Storybranding and Archetypes Jim Signorelli approaches story using a tried and true process. “We want to look for joiners rather than buyers.” After gathering the back story and the facts, they conduct an archetypal analysis asking the team to individually choose the archetype that best represents
Episode #11 – Jim Signorelli on Story Branding and Archetypes Read More »
Episode 009 Personal Storytelling in Business Jane thinks there is definately a role for personal storytelling in business. The best application is when you can turn a case study into a case story by making it more personal…making it about the people. She teaches this with a NASA case story that you can request by
Episode #9 – Jane Praeger: The Role of Personal Stories at Work Read More »
Using Personal Stories and Adding Suspense to your Storytelling Jane Praeger’s thirteen years of documentary filmmaking helps her coach executives and improve their presentations. She says, “I realized I could bring all I learned about narrative, theme, characters…to the business world… where it was missing.” Initially Jane delivered media training. One day a client complained,
Episode #8 – Jane Praeger: Story and Suspense for Business Presentations Read More »
An interview with David Hutchens about capturing the wisdom of an organization. “Stories are incredibly efficient containers of knowledge, mental models, assumptions, beliefs, emotions and key information.” – David Hutchens
Episode #7 – Facilitating Story Search and Meaning Read More »
