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Annette Simmons

The Big Secret

1 . Nothing works 100% of the time. A machine can have a motor replaced but a sales manager can’t have a personality transplant. Maybe a new story about who he is and why customers need him will mean he sells more, but maybe it won’t.  Successes of 70% or higher are good. Expect more

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Annette Simmons

Episode #17 – Capturing Wisdom with Storyteling

Madelyn Blair’s company name Pelerei represents two root words that mean “lifting people up.”  She made up the name as a hidden reminder of who she is and why she is here.  Learn more about Madelyn’s books: Riding the Current and Essays in Two Voices. In Essays in Two Voices Madelyn offers a simple process

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Annette Simmons

Episode #16 – Narrative Intelligence – thoughts from Madelyn Blair

The best part of this podcast may be when Madelyn’s husband shows up and gives her a bouquet of red roses for their 40th anniversary! But the rest of it is pretty good too. This week’s conversation begins as Madelyn Blair (www.pelerei.com) describes the idea of Narrative Intelligence.  She describes a quick process she recently used

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Episode #15 – More Moth Secrets from Lea Thau

Lea Thau, creative director of TheMoth.org for a decade (2001-2010), Lea teaches business people not so much how to tell personal stories, but  how to use the principles of storytelling to shape strategy, to roll out new initiatives, or frame business proposals.  However I learned most by asking more about her process at the Moth and

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Annette Simmons

Episode #15 – More Moth Secrets from Lea Thau

Lea Thau, creative director of TheMoth.org for a decade (2001-2010), Lea teaches business people not so much how to tell personal stories, but  how to use the principles of storytelling to shape strategy, to roll out new initiatives, or frame business proposals.  However I learned most by asking more about her process at the Moth and

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Episode #14 – Secrets from the MOTH!

Lea Thau was creative director of TheMoth.org for a decade (2001-2010), developing the format and process that has become one of the most popular storytelling organizations in the world.  From the beginning, Lea favored the idea of sticking to true stories told in the first person – a critical decision that created what we know

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Popular Posts

Storyteller’s Confession: My Secret Mission

I’ve been trying to infiltrate the halls of power for decades. My secret mission is to increase the diversity of thought by teaching those without a voice how to tell their stories and by teaching leaders how to find and retell stories that broaden everyone’s understanding.

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Stories with a Moral Blueprint – part 8 of 8

We need a Magic School for Storytellers Thirty years before J. K. Rowling created Harry Potter, Ursula Le Guin’s Earthsea series imagined a magic school that taught apprentice sorcerers how to avoid abusing the power of magic. Le Guin points out early in the series that “even to light a candle is to cast a

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Stories with a Moral Blueprint – part 7 of 8

Truth in Storytelling When I wrote the first edition of The Story Factor twenty years ago, I began with the idea that people don’t want more information. They want faith in you and your positive intentions. I never suspected that two decades later we’d be discussing an explosion of stories that intentionally undermine this faith. Without

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Stories with a Moral Blueprint – part 6 of 8

The Moral Dilemmas of a Lion, a Scarecrow, and a Tin Man Frank Baum’s original introduction to The Wizard of Oz, written in 1900, made it clear that he felt children no longer needed the stereotypical “old-time fairy tale” that “may now be classed as ‘historical’ in the children’s library.” Baum claimed the time had

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Stories with a Moral Blueprint – part 5 of 8

  Blueprints for Building Trust Learning to drive was fun until I hit the mailbox. I burst into tears, blaming my dad, “You told me not to brake when turning corners!” It wasn’t my fault that he neglected to clarify I should brake before turning the corner so I could release the brakes while turning

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