Annette Simmons

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April 17, 2020 by Annette Simmons 2 Comments

Storytelling Moral Survival System: Part four

Perceptual agility is the ability to toggle back and forth between paradoxical truths.

Storytelling Morals and Ethics for the Digital Age

Obviously, the combined power of story and technology begs for a new code of ethics. The good news is that enduring myths “crowd sourced” moral lessons long before we coined the term, by incorporating centuries of listeners’ tales about what works, what doesn’t work, and how to (or how not to) resolve conflicting needs. This original form of crowd-sourcing wisdom is distorted when our conversations become subject to the goals of technology and the assumption that emotions are irrational, inaccurate, or needlessly biased. Oral tradition retained vital morals designed to frame behaviors that might be unreasonable in the short term—generosity, for instance—as such an emotionally rewarding act of personal sacrifice that it was worth it. Many myths and folk stories preserve valuable wisdom that frames a wide variety of solutions to the recurring dilemmas of real people with competing needs living in an imperfect world. Right now, many corporations focused entirely on speed would benefit from the insights provided in the story of the tortoise and the hare. This wisdom of slow thinking need not be forfeited simply because we can’t accurately predict the monetary value of deep insight.

Recent attempts to monetize advice for storytellers with books and webinars that offer formulas and promise fast track tools tend to emphasize stories that achieve goals of commerce at the risk of social good. In the same way that mastering the skill to generate social media “likes” can actively degrade the skills that generate real life “likes” as when a good friend brings you soup when you are sick. Is it social media’s job to train us to be good friends? The answer depends on your circle of moral concern and willingness to balance tangible goals with intangible goals. There is no reason why we can’t blend scientific approaches to storytelling with moral and spiritual approaches as well. And there is every chance that your stories will feel far more meaningful and more engaging when you do.

For millennia, stories passed down wisdom with moral guidance to help listeners find the right path in the face of ambiguity, paradox and competing desires. The King Midas story juxtaposes commercial desires against social desires. Narcissus was so entranced with his reflection in the water he died of thirst. There are too may myths that warn of the danger of excessive self-interest to disregard this advice. Morals expressed in story form teach us how to negotiate paradoxical dilemmas all humans must negotiate growth/sustainability, freedom/safety, inclusion/exclusion, justice/apathy, control/collaboration, and greed/generosity. They are not formulaic, or necessarily convenient, or even rational, but these ambiguous stories encourage the kind of perceptual agility we need to design solutions for current global dilemmas. The good news for marketers is that stories that reflect the complexity of balancing self interest and moral reasoning are more likely to produce content that feels meaningful as well as deliver bottom line results.

Excerpt from Chapter 11, 3rd ed. of The Story Factor (2019)  AUDIBLE VERSION HERE

Filed Under: Stories Help, Uncategorized Tagged With: Annette Simmons, business storytelling, leadership, narrative, Story Factor podcast, storytelling, Storytelling Moral Survival System, Whoever Tells the Best Story Wins

February 8, 2019 by Annette Simmons 3 Comments

Ten Games 8. Discrediting Game

Discrediting Game

“He would sometimes use humor to put him down. He’d make comments like ‘Well let’s stay strategic here,’ and that implies that his comment was something less than strategic. We’d laugh, but you know, they were direct put downs.”

“They would ridicule the sincerity of the fans of the new consultants. They would make them sound gullible. Saying, ‘Well that sounds pretty damn bizarre to me. What relevance does it have? You guys are turning into groupies for God’s sake.’”

Those who play the Discrediting Game undermine the reputation and credibility of their “enemies” with actions that can be as subtle as a raised eyebrow all the way to blanket character assassination.  This game has been around forever but it used to be kept under control by social norms.  Digital media has reframed what was a “nuclear option” into a daily habit. Previously, the non-verbal feedback of face-to-face interactions meant the majority of us were far less willing to demonize people we knew we desperately needed to create mutual wins.  It felt stupid.  Our emotions warned us that it was dangerous. Now we have evidence that demonizing others (just to win) felt stupid for very practical reasons.

“People were just harassing them completely. They would say, “Why do we have to listen to this? They used names like Krauts, Frogs, etc. for whomever. They were swearing…The effect was that they didn’t listen to what the person was saying. They distracted people that were listening …They effectively cut off anyone’s ability to receive whatever data was coming from the Europeans. They pulled in anyone within earshot from listening to whatever was happening. They brought in people who typically might have listened but who now share those viewpoints.”

If there is one abuse of storytelling that concerns me most it is the desire to control a narrative by discrediting other points of view.  Once an accusation sticks there may be a relative bump in trust for the accuser compared to the now demonized party, but the lost trust isn’t replaced. It is transformed into distrust and yet one more point of view is marginalized or even silenced. The robust influence of multiple points of view dissipates and our reservoirs of trust simply begin to run out.  The daily habit of demonizing rather than forging connections has created escalating accusations and fear stories, distracting everyone’s eyes from working together on shared solutions to shared dangers like climate change, systemic poverty, and war.

When businesses and politicians play only to win, they siphon energy from our ability to play together.  Pretending that life is a game to win has channeled far too many resources that used to build trust to game behaviors that tear trust apart. To frame politics as a battle is to recruit strategies from the “art of war” – surprise attack, sabotage, diversion, to “kill with a borrowed knife” and a whole host of strategies that might be appropriate for war but have the effect of breaking every norm we need for peaceful existence to the point that everything feels like a war.  Just because some people are bored with peace, doesn’t give them the right to turn business and politics into a war where character assasination is a winning strategy.

Filed Under: Annette's Blog, Big T Truths Tagged With: Annette Simmons, Big T Truth, business storytelling, Story Factor podcast, storytelling, Territorial Games

April 2, 2014 by Annette Simmons Leave a Comment

Episode #17 – Capturing Wisdom with Storyteling

madelyn-blair-essays-in-2-voices-3

Madelyn Blair’s company name Pelerei represents two root words that mean “lifting people up.”  She made up the name as a hidden reminder of who she is and why she is here.  Learn more about Madelyn’s books: Riding the Current and Essays in Two Voices.

In Essays in Two Voices Madelyn offers a simple process for two people to better understand an issue with by examining an issue together by sending short essay responses back and forth.  We have so little time for pure inquiry, this process occurs when you have time for it, minimizes hidden agendas and gives permission to think a bit deeper and take some risks. [Read more…]

Filed Under: Podcast Tagged With: Annette Simmons, business storytelling, interview, Madelyn Blair, podcast, Story Factor podcast, storytelling

March 18, 2014 by admin Leave a Comment

The art of seeing the story…

popup1Joe Dager of Business 901 and I begin by talking about the similarities between storytelling and art in this podcast.

I promise to send out a new Story Factor Podcast soon. I’ve been writing and editing the second edition of Whoever Tells the Best Story Wins and there is so much I want to add! [Read more…]

Filed Under: Q & A Tagged With: Annette Simmons, Business 901, business storytelling, influence, inspiration, Joe Dager, leadership, Story Factor podcast, storytelling, true stories

February 19, 2014 by Annette Simmons Leave a Comment

Episode #16 – Narrative Intelligence – thoughts from Madelyn Blair

madelyn-blair-essays-in-2-voices-3

The best part of this podcast may be when Madelyn’s husband shows up and gives her a bouquet of red roses for their 40th anniversary! But the rest of it is pretty good too.

This week’s conversation begins as Madelyn Blair (www.pelerei.com) describes the idea of Narrative Intelligence.  She describes a quick process she recently used at a Knowledge Management conference.  Small groups address a theme (in this case lifetime learning) tell their own stories, summarize these stories into “Chapter titles” – a great idea that saves some of the context from their stories but condenses the time frame needed to share with the larger group. [Read more…]

Filed Under: Podcast Tagged With: podcast, Story Factor podcast

February 4, 2014 by Annette Simmons Leave a Comment

Episode #15 – More Moth Secrets from Lea Thau

Lea Thau

Lea Thau, creative director of TheMoth.org for a decade (2001-2010),

Lea teaches business people not so much how to tell personal stories, but  how to use the principles of storytelling to shape strategy, to roll out new initiatives, or frame business proposals.  However I learned most by asking more about her process at the Moth and with her radio show, Strangers.

Lea Thau is interested in stories with high stakes.   Experienced with the anti-hero stories that dominate the Moth, she looks for stories that contrast the darkest dark with light.  This is kind of extreme sports of storytelling.  It takes, “hours, and hours, and hours” to get it right.

Where she used to spend hours coaching storytellers to tell a story that reduced itself down to a well rehearsed twenty minute performance, she now gathers hours of interviews that must be edited down.  She never has less than 5 and has had up to 20 hours of audio recordings that she edited down to a short twenty minute show.

How in the world does she pick and choose from that much material?

“The first rule is that, what happened ≠ the story of what happened.”

Lea Thau, Former Moth Creative Director

This gives  some perspective on the kind of time it can take to research, develop and tell a powerful story.  When we are lucky, the right story pops into our mind just when we need it. Art can be spontaneous. On the other hand, finding the right story can also take a lot more time than  business people expect. If you love the power of stories, don’t  balk when the process gets complex and finding the core meaning feels like hard work.

 At the end of the day, storytelling is not a checklist, it is a process. 

As a master editor Lea shares one of the primary principles that help her choose – and will help you choose from all the possible detail of an event which details to include.

Editing is about making choices based not only on what actually happened but on which details will demonstrate the meaning of what happened.

Lea’s new show Strangers on KCRW (also a podcast) explores what she sees as a deep cultural shift in how we define “friend” and “stranger.” Is a person you have never met a stranger, even if you’ve been playing video games with them for years? Who is your friend? One episode dives into the world of online dating. One examines the difference between growing up rich and growing up poor. Another explores the happy marriage of two exceedingly normal people who had an arranged marriage along with hundreds of other couples at the 2005 “Moonie” wedding along in Korea.

Lea Thau had a nose for stories and an ear for storytelling perfection.

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Feed link: http://ia601200.us.archive.org/6/items/StoryFactorPodcastEpisode15/StoryFactorPodcastEpisode15.mp3

 

Filed Under: Podcast Tagged With: Annette Simmons, influence, interview, leadership, narrative, podcast, story, Story Factor podcast, storytelling, true stories

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Storytelling 101

I have a confession to make...

Storyteller’s Confession: My Secret Mission

October 5, 2021 8:59 am

I’ve been trying to infiltrate the halls of power for decades. My secret mission is to increase the diversity of thought by teaching those without a voice how to tell their stories and by teaching leaders how to find and retell stories that broaden everyone’s understanding. Read more →

Posted in: Uncategorized

Stories with a Moral Blueprint – part 8 of 8

May 14, 2020 8:43 am

  We need a Magic School for Storytellers Thirty years before J. K. Rowling created Harry Potter, Ursula Le Guin’s... Read more →

Posted in: Annette's Blog, Big T Truths

Stories with a Moral Blueprint – part 7 of 8

May 13, 2020 7:37 am

  Truth in Storytelling When I wrote the first edition of The Story Factor twenty years ago, I began with the... Read more →

Posted in: Uncategorized

Stories with a Moral Blueprint – part 6 of 8

May 12, 2020 6:48 am

The Moral Dilemmas of a Lion, a Scarecrow, and a Tin Man Frank Baum’s original introduction to The Wizard of... Read more →

Posted in: Annette's Blog, Big T Truths

Stories with a Moral Blueprint – part 5 of 8

May 11, 2020 8:38 am

  Blueprints for Building Trust Learning to drive was fun until I hit the mailbox. I burst into tears, blaming... Read more →

Posted in: Annette's Blog, Big T Truths

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  • Storyteller’s Confession: My Secret Mission

    A Storyteller’s Confession I’ve been trying to infiltrate the halls of power for decades. My … Continue Reading…

    Storyteller’s Confession: My Secret Mission
  • Stories with a Moral Blueprint – part 8 of 8

      We need a Magic School for Storytellers Thirty years before J. K. Rowling created Harry … Continue Reading…

    Stories with a Moral Blueprint – part 8 of 8
  • Stories with a Moral Blueprint – part 7 of 8

      Truth in Storytelling When I wrote the first edition of The Story Factor twenty years … Continue Reading…

    Stories with a Moral Blueprint – part 7 of 8
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