Welcome to Our Blog

Annette Simmons

Stories with a Moral Blueprint – part 3 of 8

  Trustworthiness as Competitive Advantage If morals need stories to thrive, it might also be true that stories need morals to thrive. Technically the stories you tell do not require moral intentions. Yet practical experience teaches us that few of the stories we cherish could possibly be classified as amoral. A story may not portray

Read More »
Annette Simmons

Ten Games People Play to Control Truth (5)

  Information Manipulation Game Tweak the numbers and you tweak the decision.  Edit video and you edit context. Control the narrative and you control what information seems relevant. Truth is the first casualty whenever we assume that everyone manipulates information so we have to as well….since “that’s how the game is played.” “Their response [when tweaking

Read More »
nurse ratched
Annette Simmons

United Airlines: The Nurse Ratched Effect

  I stopped flying United Airlines a while back.  I remember the first time I felt harassed on a United flight. I asked for help lifting my backpack into the overhead. The flight attendant’s lip curled slightly as she said, “I am primarily here for your safety” with a tone that added the unspoken message, “so don’t treat me

Read More »
Annette Simmons

The Story Factor Audiobook: Connecting the Dots 2001-2016

The Story Factor is now updated and available on audible as an audiobook. Fifteen years of perspective and a genius editor (Stephen Brewer) helped me cut it from 13 hours to 5 hours flat. Producers Jay and Michelle from Beyond Measure Media took me into a real studio and monitored sound quality and my energy levels to meet their high standards. I hope you

Read More »
Annette Simmons

Episode #11 – Jim Signorelli on Story Branding and Archetypes

Happy 2014!!  One of the best interviews yet!! Jim Signorelli on Storybranding and Archetypes Jim Signorelli approaches story using a tried and true process. “We want to look for joiners rather than buyers.” After gathering the back story and the facts, they conduct an archetypal analysis asking the team to individually choose the archetype that best represents

Read More »

Popular Posts

Storyteller’s Confession: My Secret Mission

I’ve been trying to infiltrate the halls of power for decades. My secret mission is to increase the diversity of thought by teaching those without a voice how to tell their stories and by teaching leaders how to find and retell stories that broaden everyone’s understanding.

Read More »

Stories with a Moral Blueprint – part 8 of 8

We need a Magic School for Storytellers Thirty years before J. K. Rowling created Harry Potter, Ursula Le Guin’s Earthsea series imagined a magic school that taught apprentice sorcerers how to avoid abusing the power of magic. Le Guin points out early in the series that “even to light a candle is to cast a

Read More »

Stories with a Moral Blueprint – part 7 of 8

Truth in Storytelling When I wrote the first edition of The Story Factor twenty years ago, I began with the idea that people don’t want more information. They want faith in you and your positive intentions. I never suspected that two decades later we’d be discussing an explosion of stories that intentionally undermine this faith. Without

Read More »

Stories with a Moral Blueprint – part 6 of 8

The Moral Dilemmas of a Lion, a Scarecrow, and a Tin Man Frank Baum’s original introduction to The Wizard of Oz, written in 1900, made it clear that he felt children no longer needed the stereotypical “old-time fairy tale” that “may now be classed as ‘historical’ in the children’s library.” Baum claimed the time had

Read More »

Stories with a Moral Blueprint – part 5 of 8

  Blueprints for Building Trust Learning to drive was fun until I hit the mailbox. I burst into tears, blaming my dad, “You told me not to brake when turning corners!” It wasn’t my fault that he neglected to clarify I should brake before turning the corner so I could release the brakes while turning

Read More »
Scroll to Top