Annette Simmons

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April 17, 2020 by Annette Simmons 2 Comments

Storytelling Moral Survival System: Part four

Perceptual agility is the ability to toggle back and forth between paradoxical truths.

Storytelling Morals and Ethics for the Digital Age

Obviously, the combined power of story and technology begs for a new code of ethics. The good news is that enduring myths “crowd sourced” moral lessons long before we coined the term, by incorporating centuries of listeners’ tales about what works, what doesn’t work, and how to (or how not to) resolve conflicting needs. This original form of crowd-sourcing wisdom is distorted when our conversations become subject to the goals of technology and the assumption that emotions are irrational, inaccurate, or needlessly biased. Oral tradition retained vital morals designed to frame behaviors that might be unreasonable in the short term—generosity, for instance—as such an emotionally rewarding act of personal sacrifice that it was worth it. Many myths and folk stories preserve valuable wisdom that frames a wide variety of solutions to the recurring dilemmas of real people with competing needs living in an imperfect world. Right now, many corporations focused entirely on speed would benefit from the insights provided in the story of the tortoise and the hare. This wisdom of slow thinking need not be forfeited simply because we can’t accurately predict the monetary value of deep insight.

Recent attempts to monetize advice for storytellers with books and webinars that offer formulas and promise fast track tools tend to emphasize stories that achieve goals of commerce at the risk of social good. In the same way that mastering the skill to generate social media “likes” can actively degrade the skills that generate real life “likes” as when a good friend brings you soup when you are sick. Is it social media’s job to train us to be good friends? The answer depends on your circle of moral concern and willingness to balance tangible goals with intangible goals. There is no reason why we can’t blend scientific approaches to storytelling with moral and spiritual approaches as well. And there is every chance that your stories will feel far more meaningful and more engaging when you do.

For millennia, stories passed down wisdom with moral guidance to help listeners find the right path in the face of ambiguity, paradox and competing desires. The King Midas story juxtaposes commercial desires against social desires. Narcissus was so entranced with his reflection in the water he died of thirst. There are too may myths that warn of the danger of excessive self-interest to disregard this advice. Morals expressed in story form teach us how to negotiate paradoxical dilemmas all humans must negotiate growth/sustainability, freedom/safety, inclusion/exclusion, justice/apathy, control/collaboration, and greed/generosity. They are not formulaic, or necessarily convenient, or even rational, but these ambiguous stories encourage the kind of perceptual agility we need to design solutions for current global dilemmas. The good news for marketers is that stories that reflect the complexity of balancing self interest and moral reasoning are more likely to produce content that feels meaningful as well as deliver bottom line results.

Excerpt from Chapter 11, 3rd ed. of The Story Factor (2019)  AUDIBLE VERSION HERE

Filed Under: Stories Help, Uncategorized Tagged With: Annette Simmons, business storytelling, leadership, narrative, Story Factor podcast, storytelling, Storytelling Moral Survival System, Whoever Tells the Best Story Wins

February 8, 2019 by Annette Simmons 3 Comments

Ten Games 8. Discrediting Game

Discrediting Game

“He would sometimes use humor to put him down. He’d make comments like ‘Well let’s stay strategic here,’ and that implies that his comment was something less than strategic. We’d laugh, but you know, they were direct put downs.”

“They would ridicule the sincerity of the fans of the new consultants. They would make them sound gullible. Saying, ‘Well that sounds pretty damn bizarre to me. What relevance does it have? You guys are turning into groupies for God’s sake.’”

Those who play the Discrediting Game undermine the reputation and credibility of their “enemies” with actions that can be as subtle as a raised eyebrow all the way to blanket character assassination.  This game has been around forever but it used to be kept under control by social norms.  Digital media has reframed what was a “nuclear option” into a daily habit. Previously, the non-verbal feedback of face-to-face interactions meant the majority of us were far less willing to demonize people we knew we desperately needed to create mutual wins.  It felt stupid.  Our emotions warned us that it was dangerous. Now we have evidence that demonizing others (just to win) felt stupid for very practical reasons.

“People were just harassing them completely. They would say, “Why do we have to listen to this? They used names like Krauts, Frogs, etc. for whomever. They were swearing…The effect was that they didn’t listen to what the person was saying. They distracted people that were listening …They effectively cut off anyone’s ability to receive whatever data was coming from the Europeans. They pulled in anyone within earshot from listening to whatever was happening. They brought in people who typically might have listened but who now share those viewpoints.”

If there is one abuse of storytelling that concerns me most it is the desire to control a narrative by discrediting other points of view.  Once an accusation sticks there may be a relative bump in trust for the accuser compared to the now demonized party, but the lost trust isn’t replaced. It is transformed into distrust and yet one more point of view is marginalized or even silenced. The robust influence of multiple points of view dissipates and our reservoirs of trust simply begin to run out.  The daily habit of demonizing rather than forging connections has created escalating accusations and fear stories, distracting everyone’s eyes from working together on shared solutions to shared dangers like climate change, systemic poverty, and war.

When businesses and politicians play only to win, they siphon energy from our ability to play together.  Pretending that life is a game to win has channeled far too many resources that used to build trust to game behaviors that tear trust apart. To frame politics as a battle is to recruit strategies from the “art of war” – surprise attack, sabotage, diversion, to “kill with a borrowed knife” and a whole host of strategies that might be appropriate for war but have the effect of breaking every norm we need for peaceful existence to the point that everything feels like a war.  Just because some people are bored with peace, doesn’t give them the right to turn business and politics into a war where character assasination is a winning strategy.

Filed Under: Annette's Blog, Big T Truths Tagged With: Annette Simmons, Big T Truth, business storytelling, Story Factor podcast, storytelling, Territorial Games

April 2, 2014 by Annette Simmons Leave a Comment

Episode #17 – Capturing Wisdom with Storyteling

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Madelyn Blair’s company name Pelerei represents two root words that mean “lifting people up.”  She made up the name as a hidden reminder of who she is and why she is here.  Learn more about Madelyn’s books: Riding the Current and Essays in Two Voices.

In Essays in Two Voices Madelyn offers a simple process for two people to better understand an issue with by examining an issue together by sending short essay responses back and forth.  We have so little time for pure inquiry, this process occurs when you have time for it, minimizes hidden agendas and gives permission to think a bit deeper and take some risks. [Read more…]

Filed Under: Podcast Tagged With: Annette Simmons, business storytelling, interview, Madelyn Blair, podcast, Story Factor podcast, storytelling

March 18, 2014 by admin Leave a Comment

The art of seeing the story…

popup1Joe Dager of Business 901 and I begin by talking about the similarities between storytelling and art in this podcast.

I promise to send out a new Story Factor Podcast soon. I’ve been writing and editing the second edition of Whoever Tells the Best Story Wins and there is so much I want to add! [Read more…]

Filed Under: Q & A Tagged With: Annette Simmons, Business 901, business storytelling, influence, inspiration, Joe Dager, leadership, Story Factor podcast, storytelling, true stories

February 19, 2014 by Annette Simmons Leave a Comment

Episode #16 – Narrative Intelligence – thoughts from Madelyn Blair

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The best part of this podcast may be when Madelyn’s husband shows up and gives her a bouquet of red roses for their 40th anniversary! But the rest of it is pretty good too.

This week’s conversation begins as Madelyn Blair (www.pelerei.com) describes the idea of Narrative Intelligence.  She describes a quick process she recently used at a Knowledge Management conference.  Small groups address a theme (in this case lifetime learning) tell their own stories, summarize these stories into “Chapter titles” – a great idea that saves some of the context from their stories but condenses the time frame needed to share with the larger group. [Read more…]

Filed Under: Podcast Tagged With: podcast, Story Factor podcast

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Storytelling 101

Ray, Rosa, Ted and me sharing dinner and stories.

Stories with a Moral Blueprint – part 8 of 8

May 14, 2020 8:43 am

  We need a Magic School for Storytellers Thirty years before J. K. Rowling created Harry Potter, Ursula Le Guin’s... Read more →

Posted in: Annette's Blog, Big T Truths
BIg T Truths make stories come alive.

Stories with a Moral Blueprint – part 7 of 8

May 13, 2020 7:37 am

  Truth in Storytelling When I wrote the first edition of The Story Factor twenty years ago, I began with the... Read more →

Posted in: Uncategorized
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Stories with a Moral Blueprint – part 6 of 8

May 12, 2020 6:48 am

The Moral Dilemmas of a Lion, a Scarecrow, and a Tin Man Frank Baum’s original introduction to The Wizard of... Read more →

Posted in: Annette's Blog, Big T Truths
We need trust to survive and thrive.

Stories with a Moral Blueprint – part 5 of 8

May 11, 2020 8:38 am

  Blueprints for Building Trust Learning to drive was fun until I hit the mailbox. I burst into tears, blaming... Read more →

Posted in: Annette's Blog, Big T Truths
"Believe in something, even if it means sacrificing everything."

Stories with a Moral Blueprint – Part 4 of 8

May 8, 2020 8:13 am

  Brand Stories: Trust Based on Trustworthy Behaviors Nike has employed corporate storytellers since the 1990s. Their decision to illustrate... Read more →

Posted in: Annette's Blog, Big T Truths

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