I just watched the new Budweiser commercial for July 4 this year and I think it is genius. They used story to do good as well as make money. Lately I’ve been disturbed by mechanistic applications of story, but this? This is big picture, risky, embedded with big T Truth and I hope it does […]
Budweiser Storytelling Genius Used for Good Read More »
The Story Factor is now updated and available on audible as an audiobook. Fifteen years of perspective and a genius editor (Stephen Brewer) helped me cut it from 13 hours to 5 hours flat. Producers Jay and Michelle from Beyond Measure Media took me into a real studio and monitored sound quality and my energy levels to meet their high standards. I hope you
The Story Factor Audiobook: Connecting the Dots 2001-2016 Read More »
I loved the movie The Martian. It’s based on Andy Weir’s debut novel “The Martian” I read the book first. Andy described it as basically Robinson Crusoe on Mars without the monkey. So I got curious about his writing process. He LOVES science, so did he use storytelling science to create this story? https://www.youtube.com/watch?v=d6lYeTWdYLw I listened to several interviews. He loved science fiction- still
Can we “science the shit” out of storytelling? Read More »
Uri Hasson uses fMRI scans to show how storyteller patterns of brain activity are significantly duplicated in the mind of a story listener. But of more interest to me, he pinpoints the yawning gap between lab research and real life near the end of his talk (after 10:00) Does the neural coupling magic happen everytime you tell a good story? No. No,
Storytelling as dialogue: the back and forth of shared context Read More »
A person exposed to incivility (not a victim, just an observer) is 3 times less likely to help others in lab experiments. His willingness to share resources drops by 50% Worse, those who experience incivility first hand… https://www.youtube.com/watch?v=AoT-nmSdAOs 48% intentionally decreased their work effort. 80% lost work time worrying about the incident. 66% said that their performance declined. 78% said
The cost of incivility, territorial games, and trump Read More »
Anna Deavere Smith is a wonderful actor who “performs” stories by taking on the personality of the original teller. She brings people from Studs Terkel’s collections back to life and takes her audiences on a tour . Here she is pitching a workshop on Empathy but this little clip reminded me how to really pay attention and I thought it might be
Exercise in Empathy Read More »
