“The best marketing doesn’t feel like marketing; it feels like a story.”
– Jim Signorelli
Jim believes that the best marketing doesn’t feel like marketing; it feels like a story. Have a look at Jim’s agency website at esw-storylab.com he practices what he preaches with website design and content.
If technology and techniques get ahead of an organization’s understanding of what it means to use story to communicate to guide your brand, the best technology won’t compensate for a weak story. Not all ads can tell a story (banner ads can’t tell a story) but that doesn’t mean a company can’t “act like a story” or “live their story.” It all boils down to the idea that everything about the company employees, communications, products, and every customer experience is already telling a story. Explicitly naming that story brings congruence to an organizations ability to stand for something meaningful. [Read more…]