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Episode #15 – More Moth Secrets from Lea Thau

Lea Thau, creative director of TheMoth.org for a decade (2001-2010), Lea teaches business people not so much how to tell personal stories, but  how to use the principles of storytelling to shape strategy, to roll out new initiatives, or frame business proposals.  However I learned most by asking more about her process at the Moth and

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Episode #14 – Secrets from the MOTH!

Lea Thau was creative director of TheMoth.org for a decade (2001-2010), developing the format and process that has become one of the most popular storytelling organizations in the world.  From the beginning, Lea favored the idea of sticking to true stories told in the first person – a critical decision that created what we know

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Annette Simmons

Episode #11 – Jim Signorelli on Story Branding and Archetypes

Happy 2014!!  One of the best interviews yet!! Jim Signorelli on Storybranding and Archetypes Jim Signorelli approaches story using a tried and true process. “We want to look for joiners rather than buyers.” After gathering the back story and the facts, they conduct an archetypal analysis asking the team to individually choose the archetype that best represents

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Episode #9 – Jane Praeger: The Role of Personal Stories at Work

Episode 009 Personal Storytelling in Business Jane thinks there is definately a role for personal storytelling in business. The best application is when you can turn a case study into a case story by making it more personal…making it about the people. She teaches this with a NASA case story that you can request by

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Episode #8 – Jane Praeger: Story and Suspense for Business Presentations

Using Personal Stories and Adding Suspense to your Storytelling Jane Praeger’s thirteen years of documentary filmmaking helps her coach executives and improve their presentations. She says, “I realized I could bring all I learned about narrative, theme, characters…to the business world… where it was missing.” Initially Jane delivered media training. One day a client complained,

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Episode #6 – Two GREAT Questions! from Karen Dietz

The closest thing to mind control is asking a good question.  As in the old example: Q: Are you thinking about a pink elephant? A: No. Yes. Well, I wasn’t thinking about a pink elephant until you asked me if I was thinking about a pink elephant! This podcast includes a fantastic short clip from my

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Popular Posts

Storyteller’s Confession: My Secret Mission

I’ve been trying to infiltrate the halls of power for decades. My secret mission is to increase the diversity of thought by teaching those without a voice how to tell their stories and by teaching leaders how to find and retell stories that broaden everyone’s understanding.

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Stories with a Moral Blueprint – part 8 of 8

We need a Magic School for Storytellers Thirty years before J. K. Rowling created Harry Potter, Ursula Le Guin’s Earthsea series imagined a magic school that taught apprentice sorcerers how to avoid abusing the power of magic. Le Guin points out early in the series that “even to light a candle is to cast a

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Stories with a Moral Blueprint – part 7 of 8

Truth in Storytelling When I wrote the first edition of The Story Factor twenty years ago, I began with the idea that people don’t want more information. They want faith in you and your positive intentions. I never suspected that two decades later we’d be discussing an explosion of stories that intentionally undermine this faith. Without

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Stories with a Moral Blueprint – part 6 of 8

The Moral Dilemmas of a Lion, a Scarecrow, and a Tin Man Frank Baum’s original introduction to The Wizard of Oz, written in 1900, made it clear that he felt children no longer needed the stereotypical “old-time fairy tale” that “may now be classed as ‘historical’ in the children’s library.” Baum claimed the time had

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Stories with a Moral Blueprint – part 5 of 8

  Blueprints for Building Trust Learning to drive was fun until I hit the mailbox. I burst into tears, blaming my dad, “You told me not to brake when turning corners!” It wasn’t my fault that he neglected to clarify I should brake before turning the corner so I could release the brakes while turning

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